SF Radio 9.20: Making the Brand in AIR

“It’s gotta be the shoes.” To this day, that phrase has helped redefine the shoe industry by putting the focus on Michael Jordan and his iconic Nikes. In AIR, we get a glimpse into the window of how this partnership came to be and the impact that he (and the once-middling shoe brand) had on pop culture. This week, Paul Levac and Jehan stop by to talk about making brands into heros and remembering the rule breakers.

You can stream on podomatic, Alexa (via Stitcher), Spotify, iHeart Radio or Amazon Podcasts! Or, you can downoad the ep on Apple Podcasts!

Want to continue to conversation at home?  Click the link below to download ?Fishing for More? ? some small group questions for you to bring to those in your area.

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