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SF Radio 9.20: Making the Brand in AIR

Steve Norton1 month ago1 month ago01 mins

“It’s gotta be the shoes.” To this day, that phrase has helped redefine the shoe industry by putting the focus on Michael Jordan and his iconic Nikes. In AIR, we get a glimpse into the window of how this partnership came to be and the impact that he (and the once-middling shoe brand) had on…

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