Directed by Rachel Lee Goldenberg, Swiped follows the amazing true story of Whitney Wolfe (Lily James), a recent college graduate with a sharp wit and extraordinary grit. As she breaks into the ground-level of the male-dominated tech industry, Wolfe was instrumental in reinventing the realm of online dating with a tiny startup called Tinder. However, as her work environment becomes increasingly toxic, Wolfe’s journey towards success is derailed, forcing her to rebuilt her life and, potentially, a new platform that could change the world.
In many ways, it’s interesting that there have been many films in recent years about popular brands. But, despite the fact that the film follows the origins of Tinder, this truly isn’t a story about dating apps. Instead, Goldenberg taps into the spirit of Wolfe’s journey, creating a film that speaks to issues of gender disparity and feminine empowerment. In doing so, she also creates something far more memorable, giving voice to women who are struggling in a world of brutal masculinity.
As a result, the soul of Swiped is James herself. As Wolfe, James maintains a sense of confidence in her abilities throughout the entire film. She is smart, savvy and strong-willed. However, as the toxic environment of Tinder tries to swallow her whole, James does an excellent job portraying the self-doubt and fear that creeps into her mind. (And credit must be given to Goldenberg for not shying away from Wolfe’s struggles in her screenplay.)
In this way, Swiped doesn’t only feel like it’s solely Whitney’s cross to bear. Instead, the film poises itself as a rallying cry to all women who are being oppressed and silenced in a male-dominated world. Part of the joy of watching Whitney’s journey stems from her concern for others, whether it’s in the workplace or the dating landscape. And that energy makes it a film that you don’t want to swipe past on Disney+.
Swiped is playing at TIFF ’25. For more information, click here.
